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Marketing Module

Targeted customer outreach with less waste - campaign management, mail merge and email campaigns directly from Comcept Software.

Targeted Outreach

Campaigns, reminders and follow-ups based on existing customer data - less waste, more relevance.

Customer Data Use

Direct access to all customer data - no double maintenance, no need to export to external systems.

Campaign Management

Spectacle pass, repeat purchase, service intervals and birthdays - automated and traceable.

Email Dispatch

Send email campaigns directly from the system - personalised and with customer context.

SMS Module

Short messages for appointment reminders, lens delivery notifications or campaigns.

Print & Letters

Cover letters, mail merges and customer information printed quickly and cleanly via templates.

Specific. Direct. Effective.

The Marketing Module is not a newsletter tool or a marketing suite. It is a practical tool for owner-led optical practices to actively maintain existing customer relationships.

  • Less waste through targeted outreach to existing customers
  • Templates for cover letters, mail merges and customer information
  • Full integration with customer management and order history
  • Output via email, SMS and print (letters)
  • No data transfer to external marketing systems
Typical use cases
Spectacle pass reminders: Remind after 24 months - automatically.
Repeat purchase campaigns: Reach contact lens customers proactively.
Service notes: Reminder for refraction or fitting appointment.
Birthday greetings: A personal touch for loyal customers.

Interested? Request a demo.

Test Comcept Software 90 days free - no commitment.